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1661 TENNESSEE ST STE A SAN FRANCISCO, CA 94107 Get Directions
The Imaginary Foundation is a think tank from Switzerland that
does experimental research on new ways of thinking and the
power of the imagination. They hold dear a belief in human
potential and seek progress in all directions. The small
clandestine team is headed up by the mysterious "Director," a 70-
something Uber-intellectual whose father founded the Dadaist
movement. Avoiding direct publicity, the team has sought clothing
as an unlikely vehicle for bringing their ideas beyond the
academic realm and into popular culture.
In his vision for the Imaginary Foundation, the Director knew that
the human mind has more than one mode, that indeed it has an
"ecology" of being. He knew that imagination, intuition, inspiration
are basic to psyche. . . . A philosophy of research began to form:
imagination as fundamental to all learning; artistic making as a
model of integrating vision, materials, structure, and imagery.
"What makes true vision is the poetry of life and the richness of
nature."
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